From Influencer to Brand Builder to Community Owner
What Martha cleverly demonstrated is that fans can be inspired to step into the driver’s seat. Instead of passive consumption, making fans part of a community is an art form. This sets the stage for ...
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Paulina Porizkova Returns as Estee Lauder’s Global Brand Ambassador
Porizkova served as a spokesmodel for Estée Lauder from 1988 to 1995 and will now lead the conversation around aging.
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Teenage football star Lamine Yamal becomes OPPO global brand ambassador
Chinese consumer electronics manufacturer, OPPO has announced 17-year-old Spanish footballer, Lamine Yamal, as its global ...
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Why Brand Ambassadors Are Such A Powerful Marketing Tool
Brand ambassadors are more than just a pretty face for your brand. They are the human façade of your brand messaging and they provide a semblance of authenticity to your brand identity. Without them, ...