Saint Louis University's certificate in product and brand management is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Maintaining a positive reputation and image is very important in the world of today. For public figures, CEOs, celebrities, ...

Matthew Maddox, the former CEO of Las Vegas-based Wynn Resorts, has been named as the new president for a ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...

The Brand Auditors offers advanced brand and digital audits, providing businesses with strategic insights to enhance marketing effectiveness.

In today's dynamic world of fashion and lifestyle, the realm of luxury brand management stands out as an enticing career path. Whether it's fashion houses that dictate global trends, iconic beauty ...

We've gathered the top industry-insider tips on B2B brand reputation management to help you access unrivaled growth and improve your online reputation. Reputation is the power that drives business ...

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...

The Michigan Technological University brand is more than our logo. It’s how we look, sound, and feel to our audience. It is the intangible thread that connects every department, team, and area.