To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

In the competitive world of luxury skincare, standing out is about more than just what’s inside the bottle. The right ...

Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty.

Change in consumer awareness drives packaging regulations and call to action. By Emir Avdić Packaging is an industry valued ...

Discover Dow's sustainable packaging solutions, reducing environmental footprint through less energy and water consumption. Dow works to achieve sustainability goals while maintaining premium product ...

In a world where first impressions matter, the importance of premium packaging for skin care products cannot be overstated.

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Amazon says its e-commerce packaging program, now with a new acronym, reduces waste and enhances customer experience by ...

This collaboration exemplifies the power of ProMach and what its more than 50 product brands can bring to customers in ...

In the past, soft plastic packaging has been considered a single-use material. By adopting this advanced recycling technology, Triscuit fans can snack easier knowing that the brand is playing a ...

State Attorneys General Target Allegedly Deceptive Advertising And Environmental Impacts. Legal News and Analysis - USA - ...

In Shanghai, we had the opportunity to sit down and interview Lancôme’s Dr. Annie Black on the science behind the new Génifique Ultimate.