Companies like Mondelēz and Campbell's are innovating with smaller package sizes to maintain brand relevance as consumers become more cautious with spending and focused on health.

In a recent post on LinkedIn, the founder stressed that in the fast-paced world of Indian startups, flashy pitch decks or ...

Global snack giant Mondelēz International feels that discount retailer ALDI has crossed a line. ALDI used packaging for its store-brand cookies and crackers. This caused a federal lawsuit claiming ...

Combining affordability, sustainability, and smart design, the new private-label line helps meet the growing demand at ...

In the age of social commerce and instant impressions, the box isn’t just the first thing your customer sees—it’s the ...

Price is key to the rise of private-label products, but so is sleeker packaging that can make it harder to tell name-brand ...

In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Credit: AP This combo of images shows, Mondelez's Wheat Thins, left, and, Aldi’s Thin Wheat ...

In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Credit: AP This combo of images shows, Mondelez's Wheat Thins, left, and, Aldi’s Thin Wheat ...

In that case, Aldi's packaging featured a cartoon owl and similar colors to the name-brand packaging. Credit: AP This combo of images shows, Mondelez's Wheat Thins, left, and, Aldi’s Thin Wheat ...