By now, anything an online merchant might want to do can be done easier and better with Shopify. But read why I won’t go ...

Download our App Engagement Buyer’s Guide ... ranging from Modal to Banner templates. Firebase also allows mobile marketers to target specific users based on their behavior, language, location and ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...

AI has revolutionized search engine understanding of cybersecurity content. Industry leaders dominate rankings with expertise ...

Austin Irabor, NETFLY 14. Evaluate Your Buyer Persona’s Presence Before Joining Before joining a new social platform, brands should consider if their target audience spends time there.

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. This is what ...

For example, by examining the personality traits of your target ... Use the insights from your audience analysis to create buyer personas. A persona includes everything from needs, interests, and ...

Amy is certified in Luxury Home Marketing and she's an Accredited Buyer's Representative (ABR®), and a Resort and Second Property Specialist. She enjoys working with agents and writing about real ...

At its customer event in Sydney, Oracle NetSuite unveiled a suite of AI-powered features integrated directly into its platform at no extra cost in a bid to make AI more accessible to customers ...

All these factors can help businesses cultivate a snapshot of the "ideal customer" or "customer persona." This information helps companies deepen existing customer relationships and reach untapped ...