The 2,370-square-foot “La Plaza Johanna Ortiz” space is inspired by the markets of the Caribbean city of Cartagena.

Philadelphia, John Africa thinks he has a solution to the problems plaguing the city — extreme back-to-nature living.

Regardless of the method, the company's brand must stay consistent over time. While building a brand using visual design alone is possible, the company's logo and other printed materials play an ...