It’s time for Coca-Cola to pour itself a new strategy that goes beyond mere 'Inclusive Marketing.' A strategy that genuinely cares for its consumers and the issues that affect them.

In a departure from its tradition, beverage giant Coca-Cola’s new television commercial ... as has been the company’s typical marketing strategy over the years. The move further represents ...

Coca-Cola?s marketing initiatives are notorious for following what is described as a 70-20-10 structure, which is also being used in the current World Cup program. The idea is that 70 percent of ...

Here's why. Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new ...

Global Brand Recognition and Portfolio Diversification: Coca-Cola Co (NYSE ... the brand's global presence is reinforced by strategic marketing campaigns and sponsorships, which continue to ...

With markets becoming more volatile, investors might be more interested in generating income rather than capital gains. Coca-Cola (KO) has long been a staple of dividend investors and with the stock ...

Cola’s World Is My Yard program? The World Is My Yard is a platform that allows us to create memorable experiences for the ...

Owned by the Pure Drinks Group which was founded by Mohan Singh in the 1970s, Campa Cola gained recognition and became a ...

Hindustan Coca-Cola Beverages Ltd (HCCB), bottling arm of Coca-Cola in ... The beverage major’s bottling arm has been ...

Hindustan Coca-Cola Beverages Ltd (HCCBL), the bottling arm of Coca-Cola in India, reported a significant three-fold increase ...

Coca-Cola has posted a consolidated profit of Rs 420.29 crore for FY24, a drop of 41.82 per cent, as per media reports. The soft drink maker has seen a 4.24% increase in revenue that stands at Rs ...

Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy NEW YORK – A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role ...