The "Get a Coke, Share a Coke" program encourages rewards members to donate to one of three different Northeast-based ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

Bobby Allison, founder of racing's "Alabama Gang" and a NASCAR Hall of Famer, died Saturday. He was 86.

At e4m Confluence 2024 Summit, Sam Balsara and Dr. Annurag Batra discussed brand building in a multi-platform world ...

The leaders will share insights on key topics like media buying challenges in connected TV and the broader ecosystem, ...

HSBC One has emerged as the biggest winner at the 13th edition of Marketing Excellence Awards Hong Kong 2024 and was crowned ...

Featuring a convoy of Coca-Cola trucks passing through a snowy landscape ... company is using artificial intelligence for a ...

In 2024, the agency built on its strong foundations by welcoming 17 new clients, including the likes of the ABC, Dan Murphy’s and Microsoft. All told, the agency grew its revenue by nearly half over ...

In a LinkedIn post, Tesco Media and Insight Platform said: “This campaign is a fantastic team effort between Coca-Cola ...