After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

Bobby Allison, founder of racing's "Alabama Gang" and a NASCAR Hall of Famer, died Saturday. He was 86.

Featuring a convoy of Coca-Cola trucks passing through a snowy landscape ... company is using artificial intelligence for a ...

In a LinkedIn post, Tesco Media and Insight Platform said: “This campaign is a fantastic team effort between Coca-Cola ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

First, the opposition campaign, led by the Howard Jarvis Taxpayers Association ... Los Angeles County’s shakedown lawsuit ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

Measure Z, the sugar-sweetened beverage tax in the city of Santa Cruz, seemed likely to pass after an initial vote count Tuesday night.

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...