The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

The Maple Leafs do not have a monopoly on being battle-tested in the Battle of Ontario. You can save this article by registering for free here. Or sign-in if you have an account. 'It’s one game.

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...