The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

Dirty sodas — just a soda with add-ins — have been popping up on social media and TV for years, and if you haven’t tried one, ...

Arca Continental Coca-Cola Southwest Beverages’ planned $168 million North Texas expansion just became, in the parlance of ...