The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

Dirty sodas — just a soda with add-ins — have been popping up on social media and TV for years, and if you haven’t tried one, ...

Arca Continental Coca-Cola Southwest Beverages’ planned $168 million North Texas expansion just became, in the parlance of ...

PepsiCo makes nearly all of the concentrate for its U.S. sodas in Ireland, unlike Coca-Cola.

The $3.6 billion Queen’s Wharf casino and resort complex was always pitched to a sceptical populace as a luxurious magnet for ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

The new U.S. ambassador to Japan arrived in Tokyo on Friday and said he is optimistic that his country and its key Asian ally will reach a deal in their ongoing tariff negotiations.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever packaging ...