For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

A post shared by Coca-Cola Brasil (@cocacola_br) A photo posted by on Coca-Cola says it decided to remake the Holidays are ...

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

Coca-Cola is looking to the past in hopes of increasing drink sales in the U.S. Back in the late 1930s, a soft drink made its ...

Sprite Winter Spiced Cranberry has returned for the holidays, and Timberwolves star Anthony Edwards is bringing it in a new ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season. The new AI-generated ad, the first of its ...

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Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...

Coca-Cola has posted a consolidated profit of Rs 420.29 crore for FY24, a drop of 41.82 per cent, as per media reports. The soft drink maker has seen a 4.24% increase in revenue that stands at Rs ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could trigger a mini trade war ...

Los Angeles County has sued consumer product giants Coca-Cola Co. and PepsiCo Inc., accusing them of misleading the public ...