"It's a refresh, not a rebrand. We would say it's an evolution, not a revolution." That's how Ashley Havili, VP of marketing ...

AI-powered audio separation company AudioShake won the second edition of the “ Meet LaLiga EA Sports ” startup competition, a collaboration between the Spanish soccer league and Sportboost, the sports ...

Red Sox chief marketing officer Adam Grossman has a lot on his plate these days. Speaking to the Herald, he weighed in on the ...

Mobile app developer YinzCam announced a multiyear innovation partnership with apparel solutions company Avery Dennison with ...

The landmark sale reflects the increasing cultural and financial importance of sports memorabilia as an asset class.

Last week, I wrote about the symbiotic benefits of the Rockies partnering with a company and putting that company’s logo on ...

The team’s jersey will seek to honor the franchise’s history with a vintage design, the NHL and uniform supplier Fanatics ...

The Phillies added three starting pitchers to the 40-man roster on Tuesday night, protecting them from next month’s Rule 5 ...

Offensive lineman Kash Courtney (Carthage, Texas/ Carthage High School), the Arkansas commit, will be officially honored Wednesday as a 2025 Navy All-American during a virtual jersey presentation as ...

The new NBA City Edition jerseys for the Cleveland Cavaliers will give fans a chance to bring out their inner artist.

The uniform will debut on Sunday, Nov. 17, as the team takes on the Charlotte Hornets at Rocket Morgage FieldHouse.

Shannon Hosford, the chief marketing officer of Maple Leaf Sports & Entertainment, said she loves all the small details on ...