Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Should you be concerned about traces of activity and data you leave online? Here's what you need to know about your digital ...

Learn how to protect yourself from false advertising, understand key FTC laws, and explore your legal options as a consumer.

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Creativity and innovation are critical parts of a startup. They’re how great ideas become even better businesses. However, once you reach the franchise phase, you need to create some clear parameters ...

This autumn will see arenas across the UK and Ireland come alive with the sound of music as JLS announce details of ‘The Club ...

One simple use of digital footprint is advertising — advertisers can gather ... It also increases the risk of being hacked. For example, if a cybercriminal gets a hold of your digital footprint ...

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.

The company's B2B software may help brands better personalize their sites for different customer demographics.

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local ...