American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

For instance, in response to the European Union’s Digital Services Act, U.S. Federal Communications Commission Chairman Brendan Carr, a Trump appointee, expressed concerns that the act could threaten ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been ...

The National Republican Senatorial Committee (NRSC) targeted Georgia Sen. Jon Ossoff (D-Ga.) in a new digital ad on Friday over his vote against a GOP-crafted bill to fund the government through ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Discover how offshore betting sites like 1xBet and Parimatch use mirror websites to evade regulatory bans in India.

At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

Examples include Google’s Campaign Manager ... The right tools can significantly boost the effectiveness of your digital advertising campaigns. Selecting the Right AdOps Tools for Your Needs ...