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Another factor could be the specific content being viewed. While most YouTube Originals and other Premium-exclusive content is indeed ad-free, some uploaded videos might inadvertently display ads if ...

But drug ads rarely use these overt tactics anymore. One new rule requires that companies show on-screen text about drug side ...

Meta, the parent of Facebook, Instagram and WhatsApp, has been hit with yet another huge fine in Europe, this time over ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Companies advertise on these devices with text ads (via SMS), banner advertisements, other display ads, and videos. Advertising may also be found when using downloaded apps, including mobile games.

One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...

Meta Platforms is set to launch advertisements on its Threads app in early 2025, a key step in its plan to monetise the ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

A giant panda appeared on a spectacular 3D advertising display in China. Passersby were captivated by the animated animal ...

There are two versions of the Kindle Paperwhite to choose from. The less expensive configuration displays ads when the screen ...