Last month, Chris Buckwell, senior brand manager at Heineken’s Beyond Beer team in the U.K., wrote on LinkedIn that he was ...

PRIME Hydration and Feastables are seemingly launching in India, as the beverage brand shared a social media post featuring MrBeast, KSI, IShowSpeed, Logan Paul, and CarryMinati on X. Both the ...

For those unaware, in January 2022, Logan Paul and KSI unveiled their hydration company, Prime, while MrBeast simultaneously launched his chocolate line, Feastables. After two years, the internet ...