L.E.K. Consulting based its Brand Heat Index on a survey of nearly 5,000 U.S. consumers between the ages of 14 and 55. Within product categories and generational cohorts, each brand earns a heat score ...

With tariffs being one of President Donald Trump’s campaigning points (that is already beginning to come to fruition), the ...

The new rise of the Man Repeller movement also comes as there is a decrease in young adults dating, according to research.

Even small age differences meant a very different pandemic experience. It’s affecting how Zoomers see the world today.

MARKS & SPENCER have released their new spring/ summer collection and it is every bit as good as you would hope.  In the past ...

OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...

At nearly $30, these jeans are at the lowest end of the denim price spectrum, but 17-year-old Romy Bergetz says they hold up ...

Let’s dive into the fashion time machine and embrace the trends that defined Generation X! Recently, we’ve been seeing some ...

The production makes it clear that this is an opera about the fraught class dynamics of childcare, where the potential for exploitation is ever-present.

Why Nuuly, Miu Miu, Moncler, and more are among Fast Company's Most Innovative Companies in fashion and apparel for 2025.

Millennials and Gen Z are clashing over gym outfits, with millennials preferring tight-fitting activewear and Gen Z favouring ...