Gaurav Rateria, an analyst from Morgan Stanley, maintained the Buy rating on Makemytrip (MMYT – Research Report). The associated price ...

Zomato emerged as this year’s fastest riser with a 100 percent year-on-year growth in brand value at $3,549 due to its innovation and expansion into quick commerce, according to 'Kantar BrandZ ...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad ...

An “asset coverage” report rolling out next month will identify underperforming asset groups and suggest adding elements like ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Search Engine Land » PPC » How to create and optimize Google Ads custom segment audiences Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

The company that most likely determines which ads you get, and how much an advertiser paid to get on your screen, is Google. In fact, the Justice Department and a coalition of states say Google's ...

Search Engine Land » SEO » Top 7 Google Ads and SEO synergies you should act upon Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected the proposal as ...

Google won a court challenge on Wednesday against a €1.49 billion European Union antitrust fine imposed five years ago that targeted its online advertising business. The EU's General Court said ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out ...