With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Google announced a number of new goals and image controls that are now available on Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

Then Google ... search advertising. Fast forward, and machines now perform the more granular and recurring optimizations at scale that we had to manually. Algorithmic campaigns like Performance ...

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different ...

SearchBot is thinking ... Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture ...

Why we care. Performance Max campaigns have become central to Google’s advertising ecosystem, particularly for retailers. However, many advertisers struggle to understand how much value their ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...