These expert insights showcase how data can redefine market approaches. Unlocking customer insights using data analytics has ...

These personas are imagined profiles of your ideal customers. Identifying their characteristics will help you determine the ...

Take action: Create a well-defined profile for your typical customer. Once you know where they go, and why they go there, you can begin to craft a personalized strategy. Step 2: Identify your ...

First, segmentation is a discipline. The output of that discipline is a) a way to make it easier to identify your customers via a known name or persona b) a means to target them more effectively ...

Alongside market research, you can also analyze your current customer database. Analyze the people buying your products and identify commonalities, trends, and behaviors you can tap into. Advanced ...

Opinions expressed by Forbes Contributors are their own. I cover corporate culture, employee engagement, and leadership. Ask yourself a few questions about your organization: Do customers think ...