Honda has announced a significant update to its global motorcycle brand identity, unveiling three distinct emblems to clearly separate its electric and internal-combustion model lines. The brand said ...

When does a style become iconic? Gap told us it'd be celebrating its first ever Hoodie Day, on October 15, for the style's 30th birthday. I wasn't sure the style was ready for a branded holiday. Then ...

Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Some of the most recognizable iconography in tech is set to get an overhaul for the first time since 2018. Microsoft is ...

BMW unveiled the electric iX3 at the Munich Motor Show, with it, the brand introduced its latest Neue Klasse design language. While everyone was distracted because of a different design for the grille ...

Kwik Trip understood the assignment. The beloved Wisconsin-based convenience store chain is taking notes from Cracker Barrel's logo rebrand fiasco. "never ️ update ️ logo ️ ever ️" Kwik Trip posted on ...

Yesterday I highlighted macOS Tahoe’s aggressive behavior of putting nonconforming app icons inside an ugly gray box of shame. The change seems to affect the Mac user experience more than it impacts ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

Updates this week to the Gemini app on Android and iPhone introduce a new app icon that adopts the four Google colors. The new four-color logo takes after every other Google icon. It’s still ...

Since launch, Gemini has had its own distinct blue-purple color palette. Google is now ready to more closely align the Gemini app to the primary brand with a new icon. Back in April, Google updated ...