Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.