The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Meghan Markle's lifestyle brand is facing major hiccups leading up to its launch. As Ever, originally known as American Riviera Orchard, will coincide with the release of "With Love, Meghan." ...

Critics accuse Meghan Markle of copying a NYC brand name and a Spanish town’s 14th-century coat of arms for her new lifestyle ...

Meghan Markle rebrands her struggling business, American Riviera Orchard, to As Ever, partnering with Netflix.

Meghan Markle’s new brand logo has a thoughtful nod to her relationship with Prince Harry. The Duchess of Sussex, 43, ...

As Ever, which makes clothing in New York and New Jersey , said they were 'not affiliated to the Duchess of Sussex 's project ...

The Duchess of Sussex, 43, unveiled the new name of her soon-to-be-launched brand, revealing that she dropped the initial ...

Meghan Markle's new brand name As Ever and its new logo featuring palm trees and hummingbirds has certainly ruffled feathers - especially with officials in one town on the Spanish island of Majorca an ...

Row breaks out after Duchess of Sussex’s rebranded logo bears striking resemblances to a coat of arms in Majorca ...

MEGHAN Markle has revealed the launch date for her new lifestyle brand. The Duchess of Sussex, 43, revealed her new “As ever” ...

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and ...

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...