The bold new future of Jaguar involves chasing trends and grotesque designs.

Jaguar wasn’t kidding when it said its new design theme will “showcase bold forms and exuberant proportions.” Priced at over $130,000, the new GT is expected to rival other luxury EVs like the Lucid ...

It feels like the branding world has been talking of nothing else since Jaguar's rebrand a couple of weeks ago. For anyone ...

The luxury car brand has faced a slew of controversy after it released an advert on X last month that did not feature a ...

Images of the futuristic GT car, dubbed the 'Design Vision Concept' ahead of its full reveal at Miami Art Week in the early ...

The British luxury vehicle company has faced online blowback since it unveiled a colorful, diverse advertisement announcing a ...

A concept car previewing the design direction of Jaguar's upcoming electric-vehicle lineup leaked Monday ahead of its ...

The new generation of Jaguars will be priced significantly higher than models from recent years and will be built on a dedicated EV platform called JEA (Jaguar Electrified Architecture). Jaguar has ...

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...

On Tuesday 19 November 2024, Jaguar revealed its fresh ‘brand identity’. Long story short, it’s a new ‘monogram’ badge (a ...