UCLA is a Jordan Brand school, sporting Jumpman logos on their uniforms along with Air Jordan cleats. Meanwhile, USC is a Nike school with close ties to the family of NBA legend Kobe Bryant.

A Los Angeles hero through and through, there aren’t many better representatives of the culture surrounding the city. Bryant, ...

Shedeur Sanders continues to captivate sneaker enthusiasts and football fans alike with his pregame cleat choices. Throughout ...

This Saturday, the USC Trojans will take the field against the UCLA Bruins in the 94th edition of the storied Crosstown ...

Deion Sanders has made a request to the Colorado fans after releasing his new Nike cleats and sneakers. In an Instagram video that he posted on Thursday, Coach Prime was seen endorsing the sports ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Nike is starting the holiday season with an exciting ...

That’s why the Nike Black Friday sale is such an important shopping event. From classic Air Force 1s to Dunk Lows, outerwear, loungewear and prized Air Jordan garments and kicks, you’ll get ...

The USC Trojans are donning special cleats against the UCLA Bruins on Saturday inspired by an iconic Kobe Bryant shoe. The program unveiled the exclusively customized Nike Vapor Edge Kobe 6 "USC ...

The wait is over — Nike's Black Friday sale is live, and as always, the Swoosh's Cyberweek extravaganza is shaping up to be nothing short of epic. There are a couple of Ts & Cs though ...

Nike (NKE) shares gain after Needham analysts initiate coverage of the stock with a Buy rating citing the potential gains driven by the leadership change. Julie Hyman and Madison Mills outline the ...