As Nike struggles, Adidas must surf Samba wave with caution
Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...
Why Adidas must manage the ‘push and pull’ of demand for its trendy sneakers
Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger US rival with key Samba and ...
The shoes helping Adidas run faster as Nike slows down
Nike’s struggles have opened the door for Adidas to gain market share with its Samba and Gazelle sneakers, though the trend ...
As Nike falters, Adidas must look to sustain Samba ride
Nike's ongoing woes are allowing Adidas to keep taking market share from its larger U.S. rival, yet it appears that the ...
More than a Swoosh: 50 years of Nike design where form truly follows motion
I went to the Vitra Design Museum in Germany to find out how Nike’s design legacy and innovation have been shaping the sports ...
Analysis-As Nike struggles, Adidas must surf Samba wave with caution
Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...
Nike’s sales are in a funk. It’s working off a Jordan hangover.
The sneaker giant is reducing supply of its Air Force 1, Air Jordan 1 and Dunk models to revive consumers’ interest.
Nothing is Sacred in the Sneaker World
With grails like the Wu-Tang Dunk and UNDEFEATED Air Jordan 4 returning, what was once untouchable will no longer be — and it ...
A Craze Now, the Adidas Samba Trend Won’t Last Forever
In a bid to attract shoppers who want to buy into the trend but still want to feel unique, Adidas has kept churning out new colorways for the Samba, Gazelle and Spezial, with some models featuring ...
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Adidas Gains Market Share from Nike, But Must Tread Carefully with Samba’s Popularity
As Adidas capitalizes on the growing popularity of its Samba and Gazelle shoes, the brand is gaining market share from rival ...