Samsung’s new phones will almost certainly be the most popular Android phones of 2025. They’ll probably also be among the best Android phones of 2025. And yet the Unpacked event this week felt like one of the most boring phone

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

Samsung touted improvements to its Galaxy AI system and the AI-enabled Google Gemini assistant. Most of the upgrades are available on the latest One UI 7 software release, which will be available for older S-series generations sometime after the S25 release, Samsung says.