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But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can develop a brand personality: Identify your mission.
Relevance’s Frances Martin-Isaacs reveals how brand personality can help position and build your brand in the marketplace while acting as an internal guide for employees.
Brand personality refers to characteristics attributed to a brand name that consumers can relate to. Effective brand personalities forge a valuable bond with customers.
Let’s talk about why B2B businesses often struggle with developing a brand personality and how you can build a brand personality that resonates with your target audience.
Courtesy of Millward Brown In last week’s discussion on hacking brand strategy, I included the image above and briefly talked about brand personality. Today, I’d like to expand on the notion ...
If Your Brand Doesn’t Have a Personality, You Better Get One ASAP A distinctive brand personality is crucial for standing out, especially in a content world increasingly dominated by AI.
Do you know your brand's content personality? Check out this guide on how to identify the personality of your brand and why it's important.
How do you strike a balance between showcasing your personality and maintaining professionalism in your personal brand? We asked industry experts to share one guideline they follow. Here are their ...
One of the least discussed branding topic is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance.
In today’s social media-fueled era of loyalty and digital communications, we talk a lot about what brand affinity means for restaurants. But what about brand personality? That’s another way ...