A major staple for Y2K fashion is Juicy Couture – a brand that started out strong, fell off and then came back to life thanks to the power of social media and nostalgia marketing. We’ll ...

Paris Hilton auctioned off some of her iconic Y2K fashion pieces in aid of supporting those impacted by the Los Angeles ...

On Wednesday, Paris Hilton, “The Simple Life” reality TV star and longtime lover of Juicy Couture tracksuits (having first made them ubiquitous in the early 2000s, a period also known as Y2K ...

Juicy Couture was the ultimate symbol of celebrity ... Fast-forward to 2024, and the nostalgia for Y2K fashion has never been stronger. TikTok influencers and A-list celebrities alike are bringing ...

His other thrift store favorites include vintage Juicy Couture tracksuits ... his shop includes a Y2K room with items from the year 2000 and older. Because the items have been cast off by ...

Hilton’s black Juicy Couture track pants ... MB Pictures/Shutterstock The sale isn’t just exclusive to Hilton’s Y2K style, however. There are pieces like Self-Portrait and Mugler mini ...

The Simple Life” reality TV star and longtime lover of Juicy Couture tracksuits opened the doors to her coveted closet to raise money for the Los Angeles wildfire relief fund.