Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

ADVERTISING leaders gathered on Oct. 29, 2024, at Shooting Gallery Studios in Makati City to discuss Republic Act 11996, or ...

The consumer protection and warranty laws were instated in 1975 to protect buyers from false advertising and requires ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Lucas Cridland discusses how radio can better position itself to attract advertisers and remain a powerful tool in the ...

A ban on vape advertising and promotion could be on the cards for New Zealand next year, following news of upcoming changes ...

Download our guide to gain a comprehensive understanding of CTV advertising in EMEA. To optimize their budgets, advertisers ...

The Board of Advertising Council Australia (ACA) has announced a new chair to succeed global CEO of Droga 5, Mark Green. The ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

Amazon's online advertising business brought in $14.3 billion in the third quarter, up 19% year over year, in line with ...