The company has heavily advertised AI features since the latest iPhones were released in September.

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

Tech platforms are responding to this threat now. Google has introduced call defense to the latest version of Android, than ...

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes ...

With roughly $400 billion in annual revenue, more than half of which comes from the iPhone, Apple is confronting the ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" during an earnings call Thursday while fielding questions from ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...