Weaving through the store with manager Demi Washington, it quickly became clear that the location will double as an ...

Formula 1 on Monday at last said it will expand the grid in 2026 to make room for an American team that is partnered with ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the ...

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

On Nov. 20, Jennifer Aniston-founded haircare brand LolaVie launched its first pet produt, Puppy Love Dog Shampoo, which will ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...