Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

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CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.