Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

"The Coca-Cola Company has celebrated a long history of capturing the magic of the holidays in content, film, events, and ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

How do you know when something is really taking advantage of AI technology, and when it’s you that’s being taken advantage of ...

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

Labelled by the company as made with “Real Magic AI”, the ads follow a fleet of Coca-Cola trucks making their way across ...