Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

Amid the search for Hannah Kobayashi, 30, who vanished during a layover in Los Angeles last month, investigators announced on ...

The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

But now, a new kind of culture war is brewing among the creative class — one that cuts deeper into professional and personal ...

DPR&Co Advertising Co-Founder Richard Ralphsmith says generative AI has been the “biggest story” in advertising over the last ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

How do you know when something is really taking advantage of AI technology, and when it’s you that’s being taken advantage of ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

Coca-Cola's holiday ads used to feel like short films. Its newest one, made entirely with AI-generated art, leaves me completely numb.

Labelled by the company as made with “Real Magic AI”, the ads follow a fleet of Coca-Cola trucks making their way across ...