Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
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Harsh Goenka Questions Jaguar’s Latest Ad, Says ‘Feels More Like
The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...
‘It makes me cringe’: Adland leaders weigh in on Jaguar rebrand
Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...
Jaguar boss responds to ‘blaze of intolerance’ ignited by rebranding campaign
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...
‘NEW Jaguar’ unveiled with roaring petrol motor & huge price after firm blasted for ‘going woke’ with EV revolution
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
Substance must overtake style if Jaguar’s to stay in the race
The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...
After all the Jaguar furore, here are 5 classic car ads that do it right
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
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Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
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Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
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Jaguar's rebrand backlash: An independent designer offers a fix with a nostalgic twist
Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...