There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...