Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

Jaguar boss, Rawdon Glover, has spoken out after the car manufacturer's new, very unusual add became the laughing stock of X, ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

This often overlooked gem is Jaguar style and class at its best, an interesting counterpoint to the company's current ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Well, it’s official – one of the biggest perks of being a used car dealer has been torn away from me by those who, to use a ...