Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...

Royal commentator Josh Rom has questioned Jaguar’s new woke advertisement, claiming “it doesn’t sell cars”. “It’s an ad that ...

The JLR Circularity Lab, based at its HQ in Gaydon, brings cross-functional teams together with expert partners and suppliers ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Flow Volvo Cars Greensboro is the second Volvo dealership in its portfolio, as well as its seventh in Greensboro.

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...