For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.