The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...

Jaguar will slash its UK dealership network by around 75 per cent as part of its radical plans to go electric-only in ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy ... and some of the world's fastest ever production cars ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Simply put, if Jaguar continued styling cars and SUVs as they have for decades ... Is Jaguar forward-thinking regarding their ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...