The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Simply put, if Jaguar continued styling cars and SUVs as they have for decades ... Is Jaguar forward-thinking regarding their ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

It’s a very risky but intriguing journey until we see the product—and how that new brand identity really works in the new cars. Will Bosanko, managing partner, Brandpie Jaguar’s rebrand is clearly a ...