The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
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A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
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A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
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