OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.

Jony Ive, Apple’s former head of design, will take over design at OpenAI after the Sam Altman-led company acquired Ive’s hardware startup in a deal valued at $6.5 billion, with the new pairing expected to unveil a product within the next year as a potential competitor to Ive’s former employer.

Ive is joining OpenAI, hoping to create another transformative piece of personal technology. Can lightning strike twice?