LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

The next colorway reported to be launched in 2025 is the Nigel Sylvester x Air Jordan 4 "Fire Red." The sneakers combine some distinctive modifications with traditional color blocking.

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

At halftime, LeBron James saw a viral video of a young fan's reaction to him after he waved at her at the Lakers-Heat game.

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James spoke on the New Heights podcast with Jason and Travis Kelce. When talking about Bronny James' recent jump to ...

Appearing on New Heights with Jason & Travis Kelce, King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...