Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

If the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Nielsen, a global leader in audience measurement, data, and analytics, today released new data demonstrating how the Hispanic ...

Nielsen television ratings for Tuesday night's first presidential debate between Kamala Harris and Donald Trump are outperforming the previous debate with President Joe Biden in late June.

MLB Hall-of-Famer, 8X All-Star and World Series Champion Pedro Martinez Among Iconic Speakers; CNBC Returns as Media Partner; Sponsors Include BODYARMOR Sports Drink, Boston Red Sox, Heineken ...