Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

Cable and broadcast news networks all streamed the full debate from beginning to end from debate host ABC and its local ...

A look at some of Donald Trump's past debates reveal what to expect in his Sept. 10 matchup against Vice President Kamala ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Pierre Bouvard has identified eight misconceptions that people — specifically, the advertising community — have about ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Plus: Taylor Swift’s Instagram endorsement for Harris{beacon} Technology Technology   The Big Story Nearly 60 million tune in ...