Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...
Nvidia revealed gaming chips, a personal AI supercomputer and AI models for robotics as its valuable neared that of rivals ...
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...
From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
Communications services companies rose as traders bet consolidation in the sector would continue.
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...
A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...
The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...
Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed ...
Adland veteran Sandeep Goyal reflects on the three important issues that confront the advertising industry today: global ...
Wall Street is optimistic that a buoyant stock market, declining interest rates and Donald Trump’s lighter-regulation agenda ...