The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

Morinari Watanabe, IOC presidential candidate, urges a revamp of the Olympic marketing strategy to enhance sponsor value. He ...

The timeline for the leagues is yet to be worked out, but the planning process and the identification of the disciplines is ...

Another source told that the established leagues, such as the Hockey India League (HIL) and the Pro Kabaddi League (PKL), ...

Craig Leweck, Scuttlebutt Sailing News Thomas Bach has served as president of the International Olympic Committee since 2013, ...

The 22-year-old Skotkeim failed to clear a height in the pole vault -- the eighth of the 10 decathlon disciplines -- ending ...

Norwegian decathlete Sander Skotheim has been named winner of the International Fair Play Award as part of the World ...

International Olympics Committee (IOC) President Thomas Bach and President-elect Trump will be tasked with working together for the first Summer Olympics in the U.S. since the Atlanta games in 1996.

Grand Slam Track launches in 2025 and the women’s-only Athlos will eye a repeat of its successful inaugural meet. Read more ...

First one-day event to achieve highest level against sustainability standard implemented by World Athletics this year ...

World Athletics President Sebastian Coe supports innovative track start-ups as the sport seeks more visibility post-Olympics.